Darren Till’s social media success is just about him being funny
It was about a month ago when Darren Till won Twitter.
That was when Till, who takes on Robert Whittaker in the middleweight main event of UFC Fight Island 3, began a social media campaign of taking his face and photoshopping it onto various other MMA fighters, personalities and media members.
Till has not made a post on Twitter since June 24 but the entertainment he brought certainly brought him attention and praise across the MMA community.
Darren Till says photoshops weren’t about attention, just being humorous
But at Ultimate Media Day, Till said he didn’t do this to bring any focus or power to his name. He just simply wanted to show things he thought was funny and give a laugh — especially when most of the world was on lockdown during the global coronavirus pandemic.
“[Getting my name in conversations] wasn’t the intention,” Till admitted. “The intention was just to sort of broadcast what I think is funny and what I think is having a laughing. If people go along with that, which a lot of the people did, that was good for me. It seemed to really hit off during the lockdown and stuff. When everyone was locked up, I just wanted to make the experience for everyone.
“I’ve pretty much photoshopped my face on everyone, every fighter these days. It’s becoming quite a trend among fighters on social media.”
This fight with Whittaker marks Till’s second at middleweight, switching weight classes after suffering losses to then-welterweight champion Tyron Woodley and Jorge Masvidal at 170, the first two losses of his professional career.
Till had a successful middleweight debut by defeating former interim title challenger Kelvin Gastelum at UFC 244, and now he gets a bigger opportunity against Whittaker — who competes in his first fight since losing the UFC middleweight title to Israel Adesanya.
Till has had some back-and-forth in the past with Adesanya, but all signs — whether official or unofficial — are pointing to “The Last Stylebender” defending his title against Paulo Costa.
And Jack Hermansson, who scored his own big win for Gastelum this past weekend, has suggested he face the winner of Whittaker vs. Till — with the winner of that getting the crack at the Adesanya-Costa title fight winner.
But if Till has his way, there will no debate in the 185-pound title scene.
“If I win, I’m fighting Israel Adesanya, and that’s all there is to it,” Till said.